Eight professionals in Naples, since 2005. We come from print, and it shows in everything we do.
We started inside iTheritage, a Neapolitan publisher of travel guides. That's where our obsession with pages that read well comes from.
Our mentor had thirty years at Mondadori behind him and taught us one thing: the rules of publishing still apply on a screen. Clear hierarchy, room around the text, lines of the right length.
We used to build wide, crammed websites like everyone else. Then we started laying them out properly: you can see it in our work, and on this page.
We start inside a publishing house, bringing the rules of print to the web.
From websites to the programs that run companies. Some of those clients are still with us.
Eight people in Naples. And the same starting idea: make business simpler.
A business system is not pretty or ugly: it is clear or confusing. And clear does not depend on the colour of the button, but on having decided what the person opening that screen at seven in the morning needs to read first.
That is why design here does not arrive at the end. It is the first move, and it comes from print: the same rules that served a travel guide serve a warehouse screen.
And when it is needed off the screen too, we do that: a logo, a catalogue, a price list, a sign, a label. The same tools publishing uses, in the hands of people who use them for a living.
That is why one of our systems and one of our websites look made by the same hand: they are.
Eight people, based in Naples. No switchboard, no tickets: you call and the person who wrote the software picks up.
We don't take on more than we can follow. That's why some clients have been with us for fifteen years.
Curious by trade. Networks, servers, engines, typography: anything with a logic inside that can be taken apart. He started with networks and never stopped, but what he really cares about is walking into a company and understanding how it works. He answers the phone even when he probably shouldn't.
The studio's name is his fault, and we are grateful. Pedantic to the point of exhaustion: he reads things three times, and the third time always finds something. Unbearable to listen to and essential to have.
He keeps running the systems that have run for years. Not the work people talk about at conferences. But it is the work that makes clients stay.
No exercises: here you learn on code somebody actually uses, with someone more experienced reading over it. Slower at first, much faster afterwards.
He has the rare gift of using a program the way nobody intended. He clicks where you shouldn't, types what nobody would, and finds things sitting there for months. Better him than a client.
He stands between the people who do the work and the people who write the code, which is exactly where projects fail. He asks many questions, until he is sure he has understood.
She brings the right people in, and more importantly stops the wrong ones: half the job, and the half nobody mentions. She also tells us when something we wrote makes no sense.
He comes from print and it shows. He draws logos, lays out catalogues, prepares screens before anyone writes them. He notices two lines are not aligned when nobody else had, and cannot leave them that way.
We have worked together for years, on the same projects, with the same people. Nobody gets swapped out halfway, and nobody inherits a job someone else started without knowing why it was built that way.
A project gets whoever it actually needs: if there is drawing to do, the designer is there; if there is a ladder to climb and an access point to mount, the person who does that for a living is there. Each to their trade, all on the same job.
Whoever answers the phone knows where your project stands without asking around. The reason is simple: there are few of us and we see each other every day.
And if a job needs a skill we do not have, we say so instead of improvising it.
Running social media properly is a full-time trade: people living in it daily, answering comments at nine in the evening. We do something else, and we would rather do it well.
We do four, business software, websites, networks and regattas, and the first three we have done for twenty years.
But we do not leave you alone: we work with agencies who do social for a living, and we introduce you. You find the right person already there.
Better to be the only choice for one thing than a possible choice for ten.
We get asked at every single meeting, without fail. And every time the name comes back mangled a new way: Bangherangh, Bengherang, Bangaran, Boomerang. We have heard so many that by now we root for the most creative one.
It comes from Peter Pan. It is the war cry of the lost boys, the ones who never grow up and go adventuring anyway. The idea was Ernesto's, who founded the studio together with Giampiero.
It sounds like a choice made by kids, and partly it is. But after twenty years of business systems, servers and cable to pull, that name is the one thing that reminds us daily to take the work seriously, but not ourselves.
And it is spelled with an h. We have given up: call us whatever comes out.
Our trade uses terms that mean nothing from outside. Here they are, with what they actually mean.
Every night the systems we look after do the boring things by themselves: data lines up, figures get checked, backups are taken.
If something is off, we know before you do. Better to catch it on Tuesday than at month end.
Tell us what isn't working. The first meeting is to see whether it's worth doing anything, and if the answer is no, we'll tell you straight away.
Or call us: 351 240 7196 · [email protected]
We would like to know how many people read these pages, and which ones. The data is anonymous and only helps us write better. If you would rather not, the site works exactly the same.
